Alexandra Yakovleva (BR)

Our first steps into reality

The start of a new project with Jasmin Moeller

Recently, Mondriaan Fund granted Jasmin Moeller and Mediamatic the Commissioning Contemporary Art scholarship for the Reality of Theory project. This is a project in which the audience will produce flowerbed landscapes based on their answers to a questionnaire about their life and artisthood. The project will take place in the public garden of Mediamatic Biotoop and will kick-off in late spring. In the following weeks we will update you on our progress. Check the Blog to read more and sign up to participate at the opening event on Thursday April 16th.

The project originated from the graduation studies of Jasmin Moeller herself and was inspired by the theoretical work of "De Mythe van het Kunstenaarschap" by Camiel van Winkel (a well known Dutch researcher and critic).


Augmented reality flower route -

What will you do?

Imagine, you are lead through a garden. A romantic journey that is guided by 30 questions and 30 flowers in which you discover which type of artisthood you belong to. Answering the questions will be easy. At the entrance, you receive a card with yes or no options. You make your choice by gently perforating a piece of paper. As soon as you make this small hole, the seeds of different plants will fall out directly into the garden’s soil. Each seed is linked to a specific artistic type. Are you more a Van Gogh, a Marina Abramović or Miss Van? In the end, all of the visitors of Mediamatic Biotoop will leave their colourful trace at the green public garden and transform the area into a beautiful flower growing infographic.
After finishing your questionnaire, you will take your card to the final destination, the light sanctuary. Here your responses are scanned and you will find yourself in a bright shower of light that represents your individual artisthood.

Who is Jasmin Moeller?

In 2011, for her final thesis, Jasmin created a questionnaire based on Camiel van Winkel's essay. The idea was to help artists discover whether they belong to a romantic, modernistic or Beaux-arts type. But, after a testing period, she decided also to involve a general audience to participate in the experiment. To do so, 30 questions out of the original 120 were chosen and rewritten, so they can easily fit into everyday life.