Exhibition:

Het Parfum: the exhibition

Smell the Future of Amsterdam

21 sep 2018

After 360 years, the Navy Terrain opens up. We’ll get more space in the centre of Amsterdam. What can we do with this? There are many options, such as: Sports and Relaxation, Fancy Condos, Navy, Social Enterprises with Refugees or a Party Zone. Five perfumers developed unique fragrances inspired by these five options. The installation with the five scents is now permanently exhibited for you to smell the future scenarios. 

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Scents Apparatus by Margherita Soldati - Maxim Damper

Het Parfum

Mediamatic developed in collaboration with The Institute for Art and Olfaction, Play the City and five perfumers, a sensuous game around city planning for the Uitmarkt 2018. Five tailor-made fragrances give expression to various prospective visions of the city. These scents are now exhibited at Mediamatic. Step by to smell different options for the future of Amsterdam. Does your favourite smell match your favourite future? 

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Monai smelling perfume Filtered Beans by Niklaus Mettler - Scents Apparatus by Margherita Soldati Maxim Damper

Uitmarkt 2018

During the Uitmarkt 2018, all visitors were offered the possibility to consider these potential futures and play an interactive fragrance game to get their perfume or future of preference. The game stimulated people to think together about the use of the Navy Terrain. People were brought in contact by the use of scent and encouraged to discuss future possibilities.

The Perfumers

Five perfumes for five future destinations. The fragrances were made by perfumer Spyros Drosopoulos, known for his perfume line Baruti, scent artist Maki Ueda, IFF perfumer and winner of the Art and Olfaction Awards Ricardo Moya, Niklaus Mettler of In'n'Out Fragrances, and last but not least, Alessandro Gualtieri, the nose of perfume house Nasomatto.

The Perfumes

Splash! by Spyros Drosopoulos
Dew of Afghanistan by Maki Ueda
Love & Tonic by Ricardo Moya
Filtered Beans by Niklaus Mettler
White Military Marina by Alessandro Gualtieri

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Splash! Het Parfum tokens -

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Het Parfum: Young Het Parfum player with her Love & Tonic perfume - Emma van Wolferen

Institute for Art and Olfaction

The IAO was founded by Saskia Wilson-Brown in 2012 to promote public, artistic and experimental involvement around fragrance. They do this by initiating and supporting experimental projects, and promoting and supporting experimental perfumeries. With this they break through traditional conceptions and values from the world of fragrance.

Play the City

Play the City designs physical games as a method for decision-making in collaboration with different parties. Since 2010 they have developed games for topics such as affordable housing, circular economy, migration, transformation of the inner city and urban expansion.

IFF

IFF is an innovator of sensorial experiences that move the world. For over 129 years they've been practicing the art of discovery, creating unique flavours and tastes for fine fragrances and beauty, detergents and household goods, and well-loved foods and beverages.

Pochpac

Pochpac is known for the collections of glasses they make for famous perfumery brands. The collection of Pochet Creations has been made in Normandy’s Glass Vallée by Pochet du Courval for almost 400 years.