The perfume Love & Tonic is by Ricardo Moya for Mediamatic’s sensuous game around city planning; Het Parfum. This interactive, social game explores the future of a much-debated area in Amsterdam’s city centre: the Navy Terrain. Thus with five different perfumers, five tailor-made fragrances give expression to various prospective visions of the city; one of which being outdoors and leisure.
Why a Party Zone?
The overall mission of the Navy Terrain is to transform it from being an off-limits military terrain, to an accessible public place of research, recreation, and housing. Thus, a future of a party zone, where people can unite and enjoy themselves is one of the options that can bring this vision forward.
About Ricardo Moya
Ricardo Moya has worked in the perfume industry for more than 20 years. He graduated from the Perfume Institute of Versailles (ISIPCA) and is now a Senior Perfumer at IFF Hilversum. Ricardo Moya was the perfumer for Oswado Macia’s Under The Horizon; an olfactory-accoustic sculpture that aimed to make audience question the nature of our sense of smell and our inability to match the right picture with a smell. For this purpose, Ricardo composed the smell of carrots; something that often receives little attention. Together, Under The Horizon won the Sadakichi Award of the Art and Olfaction Awards 2018.
Het Parfum is a collaboration between Mediamatic, The Institute for Art and Olfaction, Play the City, and the five perfumers: Spyros Drosopoulos, Maki Ueda, Ricardo Moya, Niklaus Mettler, and Alessandro Gualtieri. Het Parfum is part of Uitmarkt 2018 that is held around the Oosterdok area which involves the Navy Terrain.