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  • Yay! El HEMA nominated for Dutch Design Prizes!

    Vote for us if you like El HEMA

    We're very proud that we have been nominated for the Dutch Design Prizes. We're also on the shortlist for the Audi(ence) prize. And that's where you, dear reader, come in... You can vote for El HEMA...

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  • F O R U M

    El HEMA forum

    Op 24 augustus 2007 opent de El HEMA tentoonstelling. Dit is de online ontmoetingsplaats voor deelnemers aan de voorbereidingen.

  • HEMA doet ElHEMA!

    Warenhuisketen biedt Suikerfeest–seizoensassortiment 2 jaar na opening ElHEMA project van Mediamatic.

    Een mooi voorbeeld van hoe de kunst voorloopt op maatschappelijke ontwikkelingen. In 2007 introduceerde Mediamatic ElHEMA , de arabische variatie op de hollandse HEMA. 2 jaar later zet de...

  • Arabising Hema

    The metamorphosis of the contemporary Hema to an Arabic modern El HEMA

    Taking a step further in developing its brand, Hema seems to be smoothly introducing its new simplified logo on the products. The Arabic version of the new logo was designed based on the primary El...

  • Arafat-elephant- pied-de-poule

    onderzoek/ inspiratie materiaal voor El Hema patronen en graphics/ arabscarfpatern

  • 2 april 2008

    El HEMA on the Road

    Kosmopolis adopteert El HEMA

    De tentoonstelling en winkel El HEMA reist in 2008 met Kosmopolis door Nederland. Het multimediale platform Kosmopolis maakte vandaag bekend dat zij de El HEMA adopteert. De El HEMA is in mei te zien...

  • Vaat–i–Maatjes publiekslieveling

    Hollands en Arabisch op z'n huiselijkst

    Tijdens de Museumnacht konden de bezoekers van El HEMA stemmen op de inzendingen van de Ontwerpwedstijd die Mediamatic organiseerde. De vaatwashandschoenen met handbeschildering in Arabiserende stijl...

  • Persbericht 29 oktober 2007

    El HEMA verlengd tot januari 2008

    Stemmen voor de El HEMA publieksprijs tijdens Museumnacht

    De tentoonstelling El HEMA wordt verlengd t/m 6 januari 2008. De EL HEMA trok tot nu toe bijna 30.000 bezoekers. De El HEMA is geopend op woensdag t/m zaterdag van 12.00 tot 2o.00 uur en op zondag...

  • El HEMA

    2007 - 2008

    Imagine an Arabic Hema store. From the 25th of August 2007 to 6 January 2008 Mediamatic presented a design contest, an exhibition, workshops and shop night salons about El HEMA. In oktober 2008 and...

  • Press release

    Hema threatens with legal action

    because of the El Hema exhibition

    EXTRA: Mediamatic will meet with the Hema B.V.'s Director of Marketing on Friday the 27th of July. In a letter postdated the 23rd of July 2007, the Hema has changed their tone of voice ('The Hema...

  • Mapping for Tourists

    MFT resulted in Noord, an exhibition and travel guide

    Noord is the result of a project initiated by Nat Muller and Mediamatic: Mapping for Tourists. 22 artists were invited to map Amsterdam-Noord, pars pro toto for The Netherlands. The artists lived and...

  • Het Arabische alfabet

    Alif Baa Taa

    Het Arabische schrift speelt een belangrijke rol in El HEMA, oorspronkelijk bedacht als begeleiding bij "Typographical Matchmaking" een project van de Khatt (spreek uit Gatt) Foundation . De...

  • El Hema late nite

    Final touches before the opening

    Amsterdam - August 23, 2007: The shelves were being stocked, poster-size photographs were carefully being hung in the windows, the last designs were still being finalized, the media was buzzing...

  • Winnaar van de EL HEMA Designprijs!

    Satellite Dish Sticker

    Schoteltje, schoteltje aan de wand...

    Sticker voor op je schotelantenne; Origineel schotel-motiefje, nu om BBCarabic, Al Jazeera of Show TV mee te ontvangen...

  • Persbericht 3 november 2007

    Schotelsticker wint El HEMA ontwerpwedstrijd 2007

    Rene Repko van Hema reikt 1e prijs uit tijdens Museumnacht

    Amsterdam 3 november 2007 - De eerste prijs van de El HEMA ontwerpwedstrijd is vanavond uitgereikt aan Studio The White Room voor de Satellite Dish Sticker . De vakjury van Mediamatic bestond uit...

  • Mediamatic wins Dutch Design Prize 2007 for El…

    Category 'Visual Identity'

    This weekend El HEMA got awarded a Dutch Design Prize! Not the audience prize (we were second there) but the prize for "Visual Identity". Jans Possel and Willem Velthoven went on stage to receive...

  • Happy beginning

    “I found the gastarbeider of my life! Thank you Mediamatic”

    Without drawing too much attention to it, Mediamatic started beta testing its on line dating service as a companion project to the Gastarbeider Dating series of social sculptures. In a few days

  • arabic- flags -logo-play

    I worked on this with Marukh Bibi Ahmad Sadiq

  • Press release

    HEMA will function in the jury of the design…

    joint press release by HEMA and Mediamatic

    Amsterdam, July 27th 2007 - During a constructive discussion HEMA and Mediamatic have agreed to allow the exhibition El HEMA to continue as planned. Marketing director René Repko from HEMA will be...

  • 10 Reasons why I love you.

    How the public is involved in creating our activities and is slowly becoming our colleague.

    A talk at the "Kom je ook?" symposium on web2.0 for culture and heritage. 14 november 2008, Mediamatic at OBA Amsterdam. This is presentation is listing 10+ examples of successful public involvement...

  • Symposium Program

    Khatt Kufi Kaffiya | Symposium on Arabic Visual Culture

    We'll have the whole day to ourselves in the theatre of the brand new public library of Amsterdam (OBA) Admission and registration is from 9 on and the programme starts at 10:00 sharp. We'll have...

  • Cut Up Djellaba

    Customize the traditional djellaba into your fashionable tunique

    This item is a kit, where you get a white arabic djelaba and a pair of scissors. What do you need to do then? Just start cutting, and express your own style through that traditional clothing.

  • conference program

    Khatt Kufi Kaffiya, the printable symposium…

    Lectures are described in detail with timings and links to the speakers' biographies.

    The symposium program has been evolving and includes topics of every aspect of contemporary Arabic visual culture and identity, going beyond the stereotypes of what is associated with Arabic culture...

  • Project:

    FabLab @ Mediamatic

    Make your own stuff - do it yourself

    Artists, designers, entrepreneurs, anyone can come and explore the Fablab machines to create your own prototype. We have a sublimation transfer system, laser cutter, vinyl cutter and 3D milling...

  • Arabic Basics voor El Hema

    (voorstel)

    Proposal for a mix of Arabic and western clothes for El Hema. If you have recommendations or suggestions for missing items; LET ME KNOW!!

created Willem Velthoven modified Saba van Hoften

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