Ronald Lenz

Augmented City Lab: THINK!

PICNIC '09 Lab

Waag Society, 7scenes and Layar will host a one-day Augmented City Lab at PICNIC. The Lab focuses on near-future scenarios for mobile location-aware services. Services that will strongly impact the way we experience the city and create new possibilities for fields such as tourism, cultural heritage, transport and entertainment. In a public “show & tell” session current state-of-the-art practices are showcased and a panel of local and international experts will discuss the opportunities for the Augmented City.

This THINK! segment of the Augmented City Lab is open to all PICNIC attendees.

Please note: YOU MUST HAVE A PICNIC CONFERENCE OR FESTIVAL TICKET TO PARTICIPATE IN THIS SESSION. Clicking on Count Me In simply indicates your interest in participating. The final selection of attendees is decided by our partner for this session.


Program Augmented City Lab: THINK
Wednesday, 23 September

  • 10:00 – 12:00 Augmented City best practices and panel discussion in the Heart of the West (WesterLiefde). Open to the public.

10:00 – 10:05 introduction Ronald Lenz
10:05 – 10:20 Frank Kresin (Waag Society) – Location-based Heritage
10:20 – 10:35 Kevin Slavin (Area/Code) – Play and the City
10:35 – 10:50 Raimo van der Klein (Layar) – Layar & branding
10:50 – 11:05 Rick Batelaan (City of Amsterdam) – Personal Travel Assistent
11:05 – 11:20 Ben Cerveny (Stamen, Vurb) – Connecting cities
11:20 – 12:00 Panel discussion

This session is followed by the Augmented City Lab MAKE! session - invitation-only creative prototyping sessions in which teams will develop new concepts for the City of Amsterdam to be presented later to the main PICNIC audience.