Het Parfum
The perfume White Military Marina is developed by renowned perfumer Alessandro Gualieri for Mediamatic’s sensuous game around city planning; Het Parfum. This interactive, social game explores the future of a much-debated area in Amsterdam’s city centre: the Navy Terrain. Thus with five different perfumers, five tailor-made fragrances give expression to various prospective visions of the city; one of which being for the navy.
Military and the Navy Terrain
The Navy Terrain has belonged to the Military for more than 360 years. By 2013 it was announced that the military will renounce their position from the complex step by step. All units of the Ministry of Defence were expected to withdraw from the site by 1st July 2018. Nearing to the date, according to Het Parool, the ministry believed it was best for the military to stay in the complex due to its central location to the city in the cases that there would be terrorist threats.
About Alessandro Gualtieri
Renowned perfumer Alessandro Gualtieri was born and raised in Italy and is head of a major perfume lines as Nasomatto and Orto Parisi. He has also worked for labels such as Fendi and Versace. In the 30 years Alessandro has been working in the fragrance industry, he has acquired a distinguished reputation as an agent provocateur with a flair for strong subversive scents. His drive towards perfumery started when he stumbled upon a lab in Germany where the fragrances he encountered inspired him to make his first steps into the world of perfumery.
Het Parfum is a collaboration between Mediamatic, The Institute for Art and Olfaction, Play the City, and the five perfumers: Alessandro Gualtieri, Spyros Drosopoulos, Maki Ueda, Ricardo Moya, and Niklaus Mettler. Het Parfum is part of Uitmarkt 2018 that is held around the Oosterdok area which involves the Navy Terrain.
The Perfumes of the Navy Terrain
Splash! by Spyros Drosopoulos
Dew of Afghanistan by Maki Ueda
Love & Tonic by Ricardo Moya
Filtered Beans by Niklaus Mettler
White Military Marina by Alessandro Gualtieri
