Exhibition:

Het Parfum

Smell the Future of Amsterdam

25 Aug 2018

The Navy Terrain opened up after 360 years, which means more space in the centre of Amsterdam. What can we do with this? There are many options, such as: Sports and Relaxation, Fancy Condos, Navy, Social Enterprises with Refugees or a Party Zone. Five perfumers developed unique fragrances inspired by these five options. The installation with the five scents is now permanently exhibited for you to smell the future scenarios.

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Monai smelling perfume Filtered Beans by Niklaus Mettler - Scents Apparatus by Margherita Soldati Maxim Damper

Het Parfum

Mediamatic developed in collaboration with The Institute for Art and Olfaction, Play the City and five perfumers, a sensuous game around city planning for the Uitmarkt 2018. Five tailor-made fragrances give expression to various prospective visions of the city. These scents are now exhibited at Mediamatic. Step by to smell different options for the future of Amsterdam. Does your favourite smell match your favourite future?

Uitmarkt 2018

During the Uitmarkt 2018, all visitors were offered the possibility to consider these potential futures and play an interactive fragrance game to get their perfume or future of preference. The game stimulated people to think together about the use of the Navy Terrain. People were brought in contact by the use of scent and encouraged to discuss future possibilities.

The Perfumers

Five perfumes for five future destinations. The fragrances were made by perfumer Spyros Drosopoulos, known for his perfume line Baruti, scent artist Maki Ueda, IFF perfumer and winner of the Art and Olfaction Awards Ricardo Moya, Niklaus Mettler of In'n'Out Fragrances, and last but not least, Alessandro Gualtieri, the nose of perfume house Nasomatto.

The Perfumes

Splash! by Spyros Drosopoulos
Dew of Afghanistan by Maki Ueda
Love & Tonic by Ricardo Moya
Filtered Beans by Niklaus Mettler
White Military Marina by Alessandro Gualtieri